Privacy Policy - MATA news in a snap

Privacy Policy

Last updated: 28 January 2024

Welcome to MATA!

Greetings! We are MATA INTERNATIONAL PTE. LTD, the dedicated team behind MATA, a unique mobile application designed with Generation Z in mind. Our mission with MATA is to revolutionize the way news is consumed by providing one-minute visual news insights that are both engaging and informative.

MATA is more than just a news app; it’s a platform that aggregates news from a multitude of sources and distills it into byte-size, visually attractive information that’s easy to digest. Our goal is to make staying informed as effortless and enjoyable as possible, without compromising on the depth or accuracy of the information.

Your Privacy Matters

At MATA, we deeply respect your privacy and are committed to protecting it at all times. We understand that when you use our Services, you trust us with your personal information, and we take that responsibility very seriously.

Our Privacy Policy outlines our data collection, usage, and protection practices in detail. It provides clear information about the types of data we collect, how we use it, how we protect it, and your rights regarding your personal information.

By using our Services, you acknowledge that you have read and understood our Privacy Policy, and you agree to the terms outlined in it. If you have any questions or concerns about our Privacy Policy or our data handling practices, please do not hesitate to contact us.

1. Information We Collect

a. Personal Information

To provide you with our Services, we collect personal information that you voluntarily provide to us. This may include but is not limited to, your name, email address, and other identifiers unique to you. We collect this information when you create an account, submit content, or interact with the MATA app in any way. For example, you may provide us with your email address when you sign up for an account, or you may provide us with your feedback when you use our app.

b. Usage Information

We collect information about how you use the MATA app. This includes details about your interactions with the content, such as which articles you read and how much time you spend on each article. We also collect information about the frequency of your usage, such as how often you open the app and how long you stay on it. Additionally, we track your preferences, such as your favorite news categories and your content-sharing habits. This data helps us improve our Services and tailor the user experience to your preferences.

c. Device Information

We may collect certain information about your device. This includes the type of device you are using (such as a smartphone or tablet), the operating system (such as iOS or Android), and device settings. Please note that the specific pieces of information we collect may depend on your device settings and the permissions granted to the app. We use this information to optimize the performance of the MATA app on various devices, ensuring a smooth and enjoyable user experience.

2. How We Use Your Information

a. Personalization

The data we gather serves to enhance and personalize your MATA app experience extensively. By delving into your reading habits, interests, and preferences, we tailor the news content you encounter. Our goal is not just limited to delivering news but to curating an experience uniquely tailored to you. Furthermore, we employ this wealth of information to provide personalized recommendations, suggesting features, articles, and services that align with your individual interests, ultimately enriching your overall engagement with MATA.

b. Communication

Your contact information becomes a channel for meaningful communication. We utilize it to keep you informed about critical updates related to the MATA app, announce exciting new features, or communicate changes to our Services. Additionally, we use this avenue to respond promptly to any inquiries you may have. Beyond that, our communication strategy extends to promotional content about our products and services, in alignment with your communication preferences, which you can conveniently manage through the settings in the MATA app.

c. Improving Services

An in-depth analysis of user data plays a pivotal role in comprehending the intricacies of how the MATA app is navigated. This encompasses identifying popular features, gauging the frequency of app usage, and discerning the types of content users engage with. Armed with this understanding, we make data-driven decisions to elevate the functionality and user experience. Our commitment to improvement is anchored in concrete usage patterns and feedback, ensuring a dynamic and evolving MATA app that aligns seamlessly with user expectations.

d. Legal Compliance

Your information serves a crucial role in ensuring legal compliance and safeguarding the rights of both MATA and its users. This includes collaboration with law enforcement agencies, adherence to court orders, and active participation in legal proceedings. Additionally, your data becomes a vital tool in detecting, preventing, and addressing issues related to fraud, security, and technical concerns, fortifying the overall integrity of the MATA app.

Overview of How We Use Your Personal Information on MATA: Below is an exhaustive summary detailing the categories of personal information we collect and the nuanced ways in which we employ that information. Should you wish to opt out of any information sharing, please visit [Opt-Out Link]. It’s imperative to note that we retain your information not just during the period of an active account but also for a subsequent timeframe to fulfill our ongoing legal obligations.

Information we collect and how we use it:

  1. Online Identifiers, Contact, and Account Information: This category encompasses the sale or sharing of online identifiers (such as IP address, cookie IDs, and device ID) with third parties for targeted advertising both on and off MATA. Simultaneously, these identifiers are pivotal in providing you seamless access to MATA, facilitating communication, complying with legal obligations, and ensuring robust internal operations, security, and due diligence.
  2. Payment Information: The information gathered here goes beyond mere payment completion. It serves dual purposes of internal operations, including product improvement, and security, encompassing fraud prevention. The usage aligns closely with legal requirements and permissions.
  3. Information You Submit to Us: Whether it’s your profile picture or emails for your contacts, this category of information serves varied functions. From aiding in sending articles to contacts, creating and maintaining your profile, to responding to your queries and questions, it operates within the bounds of legal requirements and permissions.
  4. Device, Internet and Network Activity Information: This broad category includes the sale or sharing of information about your device, internet, and network activity. While targeted advertisements are a facet of this, the primary focus is on providing MATA, improving products, ensuring security, safety, and conducting due diligence, all within the legal framework.
  5. General Location Information: The sharing of location information for targeted advertisements is complemented by its use in personalizing your experience on MATA. It serves broader internal operational purposes, ensuring security, safety, and adhering to legal requirements.
  6. Inferences: The art of making inferences about your interests, personal preferences, and demographics is a multifaceted function. Not only does it fuel targeted advertisements, but it also plays a pivotal role in personalizing your experience and contributing to internal operations, always within the legal confines.
  7. Employment-Related Information: This category finds utility in various facets, ranging from processing job applications and conducting background checks to internal research and analytics. It is intricately tied to legal compliance, reinforcing our commitment to maintaining the highest standards in employment-related practices.

The Information We Collect

When you engage with MATA, a comprehensive range of information is collected. This includes Identifiers, Contact and Account Information, Payment Information, Information You Submit, Device, Internet, and Network Activity Information, Location Information, Employment-Related Information, and Inferences.

How We Collect Information

The methodology of information collection spans diverse channels, ensuring a holistic approach:

  1. Direct Collection: We directly request and collect Identifiers, Contact and Account Information, Payment Information, Information You Submit, and Employment-Related Information from you during various interactions, such as account creation, customization, and subscription purchases.
  2. Passive Collection: Employing advanced tracking technologies like web beacons, cookies, and embedded scripts, we passively collect information about your interactions with MATA, ensuring a nuanced understanding of your preferences and usage patterns over time and across devices.
  3. Third-Party Sources: Information is acquired when you connect your MATA account with third-party services, such as social networking sites. The data received varies based on privacy settings on those platforms but may include contacts and publicly available content.
  4. Vendor Contributions: Engaging with vendors and service providers enriches our information pool. This collaboration includes access to location services, IP addresses, and contributions from employment and recruiting vendors, marketing agencies, advertising technology vendors, and analytics providers.
  5. Data Combination: Offline and online information is seamlessly integrated, providing a comprehensive view. Additionally, information from third parties may be combined with our existing dataset, offering insights into preferences and trends over time.
  6. Aggregation: Information from various sources is aggregated, ensuring a robust understanding of consumer preferences and trends, forming the bedrock for future improvements and innovations.

3. Sharing Your Information

a. Third-Party Partners

We may share non-personal information with third-party partners. This information is anonymized and aggregated, meaning it does not personally identify you. It includes data about user behavior, such as how users interact with our app, which features they use, and how often they use them.

Our third-party partners may include companies that provide analytics services, advertising networks, or other business partners. They use this information to help us understand user behavior, measure the effectiveness of our advertising, and improve their services.

b. User-Generated Content

When you contribute content as a citizen journalist on MATA, your submissions may be shared with other users. This includes, but is not limited to, news insights, comments, and other forms of user-generated content.

By submitting content, you grant us a non-exclusive, worldwide, royalty-free license to use, display, reproduce, distribute, and otherwise exploit that content within the MATA app. This license allows us to share your contributions with our user base, providing them with a broader range of information.

c. Legal Requirements

We may disclose your information if required by law or in response to valid legal requests. This could include responding to court orders or subpoenas, cooperating with government or law enforcement agencies, or taking necessary steps to protect the rights, property, or safety of [Your Company Name], our users, or the public.

We may also disclose your information if we believe it is necessary to detect, prevent, or address fraud, security issues, or technical issues.

d. Business Transfers

In the event that [Your Company Name] is involved in a merger, acquisition, bankruptcy, reorganization, or sale of assets, your information may be sold or transferred as part of that transaction. The promises in this Privacy Policy will apply to your information as transferred to the new entity.

4. Your Rights

a. Access and Correction

As a user of MATA, you have the right to access and correct your personal information. This means you can review your account information at any time to ensure it is accurate and up-to-date. If you find any inaccuracies, you can make corrections directly in the app settings. We encourage you to regularly review your account information to ensure its accuracy.

b. Data Deletion

You also have the right to request the deletion of your account and associated data. To do this, you can contact us at [Your Contact Information]. Upon receiving your request, we will delete your account and associated data as quickly as possible. Please note that certain data may be retained for legal or business purposes, such as complying with legal obligations, resolving disputes, or enforcing our agreements.

c. Opt-Out

You have the right to opt-out of certain communications and data collection. For example, if you no longer wish to receive certain notifications or promotional messages, you can manage your communication preferences in the app settings. Additionally, if you do not want us to collect certain types of data, you can adjust your privacy settings accordingly. Please note that opting out of data collection may impact the functionality of the MATA app.

d. Data Portability

You have the right to data portability. This means you can request a copy of your personal data in a structured, commonly used, and machine-readable format. You can also request that we transfer your personal data directly to another company if it is technically feasible.

e. Objection and Restriction of Processing

You have the right to object to the processing of your personal data in certain circumstances. You can also request that we restrict the processing of your personal data, which means we would continue to store it but not use it.

5. Security

At MATA, we take the security of your personal information very seriously. We employ a variety of industry-standard security measures designed to protect your information from unauthorized access, disclosure, alteration, and destruction.

These measures include physical security practices (like secure facilities), data encryption, and regular audits of our systems and practices. For example, we use Secure Socket Layer (SSL) or Transport Layer Security (TLS) encryption technology to protect the information you send to us over the internet. We also use firewalls and system monitoring to protect against unauthorized access to our systems.

Despite these measures, please be aware that no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. Any transmission of personal information is at your own risk.

We encourage you to keep your account credentials secure and to always log out of your account after use, especially if you are using a shared device. If you have any questions about the security of your personal information, please contact us at [Your Contact Information].

6. Children’s Privacy

The MATA app is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under the age of 13. This is in compliance with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws.

If we learn that we have collected personal information from a child under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers. If you believe that your child has provided us with personal information without your consent, please contact us at [Your Contact Information].

As a parent or guardian, you have the right to request that we delete your child’s personal information, refuse to allow further collection or use of your child’s information, and request that we stop sending promotional materials to your child. To exercise these rights, please contact us at [Your Contact Information].

Please note that we may ask you to verify your identity and relationship to the child before we can respond to such requests.

7. California Residents

If you are a resident of California, you have certain rights and protections under the California Consumer Privacy Act (CCPA) and other California laws.

  1. Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  1. The categories of personal information we collected about you.
  2. The categories of sources for the personal information we collected about you.
  3. Our business or commercial purpose for collecting or selling that personal information.
  4. The categories of third parties with whom we share that personal information.
  5. The specific pieces of personal information we collected about you (also called a data portability request).
  6. If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
    1. sales, identifying the personal information categories that each category of recipient purchased; and
    1. disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
  7. Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  1. Deny you goods or services.
  2. Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  3. Provide you a different level or quality of goods or services.
  4. Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

8. Changes to the Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time in response to changes in our practices, Services, or legal requirements. These changes may include, but are not limited to, the introduction of new services, changes in how we collect or process personal information, or changes to our business structure.

When we make significant changes to this Privacy Policy, we will notify you via email or through notifications within the MATA app. The date of the last update to the Privacy Policy will also be indicated at the top of this document.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of the MATA app after any changes to the Privacy Policy signifies your acceptance of those changes.

If you disagree with any changes to this Privacy Policy, you should discontinue your use of the MATA app and consider deleting your account.

9. Contact Information

If you have any questions, concerns, or requests regarding your privacy or this Privacy Policy, please do not hesitate to contact us at [Your Contact Information]. We understand that privacy is a sensitive issue, and we are dedicated to addressing any inquiries promptly and thoroughly.

Our customer service team is available [Your Customer Service Hours] to assist you. We strive to respond to all inquiries as quickly as possible. However, please note that response times may vary depending on the volume of inquiries.

We appreciate your trust in MATA and are committed to safeguarding your privacy. Your feedback and inquiries are invaluable to us in our ongoing efforts to improve our privacy practices.

Thank you for choosing MATA! We are honored to serve you and look forward to continuing to provide you with a unique and engaging news experience.

Mata.Today New York, US
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